Over the past several years, I’ve been responsible for the visual brand strategy (key art direction, logo design and motion graphic approach) for several series. Here’s a small selection of the key art that was ultimately delivered in hundreds of executions to support our 360 campaigns across on-air, print, digital and social. Freeform and ABC Family, circa 2012-2017.  

25 Days of Christmas is the programming stunt that propelled ABC Family and Freeform into #1 position in every year and was a complete top to bottom, 360 rebrand of the network during this time. While the initial package was inherited, we developed new concepts every year for our Integrated Marketing initiatives.

This reel reflects work from my tenures at The CW, The WB, Kids WB! and Helium Productions, encompassing motion graphics for image campaigns, network brands, series promotion,  theatrical trailers and DVD’s.